From Calgary Alberta, Empire Provisions is a delicatessen specializing in artisanal butchery and charcuterie. Lil Empire is their sister restaurant and has now opened a second location connected with a local favourite - Made By Marcus Ice cream.
The first challenge was to create an eye-catching iconic logo that is recognizable from a distance and scalable for printing on packaging and merchandise.
Secondly, we needed to create fun and eye-catching packaging for the delectable delights. I decided to create a cute and friendly face to welcome and greet the customer just before they devour their order.
Keeping this playful theme and taking the restaurant's slogan, "Everyone Loves Burgers", I designed a pattern with Lil Empire's mascot, Burger Boi, and custom typography.
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/a422d063-27c4-4fc4-8921-c1f137407868_rw_1920.jpg?h=5dc424d77d8ec47d1e55151a8f9bbe5b)
Final Logo Design
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/195fd7c7-880e-4e10-8865-decdd3f88f0e_rw_1920.jpg?h=53e89aadc3a1022523608f8565b4c7b6)
First and second drafts of sketches, working out concepts and ideas.
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/039381f6-984e-479b-ad82-c4c9be29397c_rw_1920.jpg?h=b76f3c15b7b3ca7def89fe01a0473749)
Custom printed hats with logo embroidery.
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/28c067b3-d9b2-4d44-95c5-bd07ca100143_rw_3840.jpg?h=72d489cc32ee99c468347be3a567173b)
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/6180757a-5248-4218-a90d-7c98f5b48512_rw_3840.jpg?h=319844b4646690a25a639f95e9f9138a)
Happy bags collage.
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/8c9d24e8-0728-4edc-9389-a3b77ed1f07c_rw_1920.jpg?h=1bf866405e9bf551be0f33454fc2de55)
![](https://cdn.myportfolio.com/32fc3020-681f-44f2-9229-a85aefbceadb/dfa64752-3c04-4e3d-986f-800048296e97_rw_1920.jpg?h=71e486aaba835fdc390f2937986cd2da)
Wax paper burger wrap design.