From Calgary Alberta, Empire Provisions is a delicatessen specializing in artisanal butchery and charcuterie. Lil Empire is their sister restaurant and has now opened a second location connected with a local favourite - Made By Marcus Ice cream.
The first challenge was to create an eye-catching iconic logo that is recognizable from a distance and scalable for printing on packaging and merchandise.
Secondly, we needed to create fun and eye-catching packaging for the delectable delights. I decided to create a cute and friendly face to welcome and greet the customer just before they devour their order.
Keeping this playful theme and taking the restaurant's slogan, "Everyone Loves Burgers", I designed a pattern with Lil Empire's mascot, Burger Boi, and custom typography.