Big D's is a delicatessen that has recently opened in Woodstock, ON. The shop serves delicious sandwiches, soups and snacks with seasonal ingredients with a dining area to enjoy your meal and jars of pickles to take home. Unique to the area, Big D's is independently owned and operated, using fresh and local produce. It is quickly becoming a hometown favourite. 
Challenge
 Create complete company branding for Big D's Sandwich Shack. Communicate family-friendly atmosphere with clean and wholesome food. Services include : logo design, stationary, labels, menu design, posters, advertisements, merchandise and website images. 
Goals
Have a clean, professional and recognizable company logo and brand that portrays the energy you will receive at Big D's and give a sense of comfort and trust. Attract a loyal customer base and prove to be a positive addition to the community and stir up excitement about the restaurant.
OPEN FOR BUSINESS!!
Big D's decal presented on the front door of the deli.
Mood board, mind map, S.W.O.T. analysis, target audience breakdown and beginning sketches.
I focused on fast food company logos for inspiration because they are the direct competition to Big D's and I wanted us to be able to compete with the giants.
Digital roughs of the logo process.
Using different styles and directions to give the client options and then proceed to final stages.
The final logo for Big D's represents the neighbourhood family sandwich shop.  The introduction of Darryl to the community with a bright and inviting smile, the handwritten type has a personal touch to gain trust and the red draws attention as well as entices the appetite.
Explanation of the typeface and brand colour with positive/negative variations of the logo.
Stationary with advertising mailer, business cards, postcard and envelope. 
Poster promoting the grand opening of the deli.
Big D's Pickles
Aside from the amazing sandwiches, Big D's will be selling their amazing, homemade dill pickles.
Challenge
 Create pickle characters, layout and design for pickle jar label that will be presented and available for sale in the deli.
Goals
Have a clean, professional and recognizable label that has a unique look that will communicate the message of trust, quality and humour.
Character exploration and development for the pickle people. 
Final full colour label. for Big D's pickle jars.
Big D's Mailer
Challenge
 Daryll wanted to give the community an opportunity to visit him for a good deal.  The next project was to create a mailer that was to be printed in a local magazine promoting the sandwich special at Big D's Sandwich Shack.  We must attract as much attention from readers as possible.
Goals
Have a clean, professional and recognizable advertisement that is unified with the Big D's brand. Include an illustration, coupon tab, deal summary and social media plug.
Created using Adobe Illustrator, Photoshop and InDesign
Hired by Big D's Sandwich Shack
July 2019
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